'Freedom 251' makers launch loyalty card programme

New Delhi, Aug 30: Noida-based Ringing Bells that introduced the world's cheapest smartphone Freedom 251 on Tuesday launched a loyalty card programme for its products on its first anniversary. With silver, gold, and platinum loyalty cards, customers will get discounts on purchase of every Ringing Bells product, along with a Freedom 251 smartphone as a free gift. "The loyalty cards will be valid for one year, and customers will get 5 per cent, 10 per cent and 15 per cent discount on buying Ringing Bells products with cards on the denomination of Rs 500, Rs 1,000 and Rs 2,000," the company said in a statement on Tuesday. "The silver and gold cards are entitled to one free unit of Freedom 251, and the platinum card is entitled to two free units of 'Freedom 251," the company added. The booking for the loyalty cards will begin on its website from September 1.