Hyderabad, May 12: Senior journalist C. Narasimha Rao died in a hospital while undergoing treatment here in the early hours of Thursday. The 73-year-old survived by wife and a son. The last rites of Rao would be held at Mahaprasthanam in Jubilee Hills today evening. The political and social analyst was born at Pedapalaparru village in Krishna district. He used to read books written by Tripuraneni Ramaswamy during his school days. Rao once said that he developed habit of questioning with the influence of Tripuraneni books. On several occasions, he stated that learning new things was part of his life. Narasimha had authored close to 20 books related to psychology.