Renowned film lyricist, Jonnavithula Ramalingeswara Rao, has launched a new political party, 'Jai Telugu', dedicated to preserving and promoting the Telugu language. The announcement was made at a press conference in Vijayawada, where Rao outlined the party's mission and goals. Jonna Vithula Ramalingeswara Rao emphasized that the establishment of 'Jai Telugu' aims to heighten awareness among both leaders and citizens about the importance of safeguarding the Telugu language. He further expressed his ambition to restore the language's esteem and prominence through this political endeavour. With the impending elections in view, Jonna Vithula Ramalingeswara Rao affirmed that his party would actively participate in the electoral process, championing an agenda focused on the conservation and promotion of the Telugu language.