Tendulkar named ICC World Cup 2015 Ambassador
Dubai, Dec 22: The International Cricket Council (ICC) Monday named Indian legend Sachin Tendulkar as the ICC Cricket World Cup 2015 Ambassador. It will be the second successive time that the Indian maestro will be the Ambassador of ICC’s pinnacle tournament, after he fulfilled the role in the previous event, which was co-hosted by Bangladesh, India and Sri Lanka in 2011. In his role as ICC Cricket World Cup 2015 Ambassador, Tendulkar will promote and support a variety of ICC initiatives to enhance the profile of the tournament, which is the third biggest sporting event in the world and will take place in Australia and New Zealand from Feb 14 to March 29. Commenting on his appointment, Tendulkar said: "I am delighted and honoured to be appointed ICC Cricket World Cup Ambassador for the second successive time." The 11th edition of the World Cup kicks off in Christchurch Feb 14 when co-host New Zealand take on former champion Sri Lanka.