Ayushmann Khurrana as Brand Ambassador for all-new Urban Cruiser

  • Toyota announces Leading Indian Actor, Singer & Youth Icon Ayushmann Khurrana as Brand Ambassador for all-new #UrbanCruiser 
  • True to the Urban Cruiser’s brand imagery of ‘Respect’, Ayushmann Khurrana aptly embodies the core values of its attributes of being unconventional yet aspirational
  • Ayushmann Khurrana to help cement connect and appeal with young achievers for Toyota’s Youngest Urban SUV
  • The belief that respect cannot be demanded; it must be earned is at the core of Toyota Urban Cruiser’s communication campaign
Bangalore, September 16, 2020: Toyota Kirloskar Motor (TKM) today announced leading Indian actor, singer and youth icon Mr. Ayushmann Khurrana as the Brand Ambassador for the all-new Toyota Urban Cruiser, ahead of the much-awaited launch, later this festive season. With the opening of bookings, Toyota’s Youngest Urban SUV, #UrbanCruiser, is garnering great response and admiration from customers across the country. 

True to the brand imagery of ‘Respect’, Mr. Ayushmann Khurrana is a personality who embodies the core value of the Toyota Urban Cruiser’s attributes of being unconventional yet aspirational. Having made his mark at a young age, he is known for his bold and experimental choices.

Sharing his thoughts on the announcement, Mr. Naveen Soni, Senior Vice President, Sales and Service, TKM, said, “Mr. Ayushmann Khurrana is an exemplar of a self-made actor, someone who is extremely versatile and respected by critics and audience alike. His story is an inspiration to many young people and resonates the spirit of the all-new Urban Cruiser. Toyota as a brand has a similar story – we are one of the largest, most respected automobile companies in the world constantly pushing the boundaries. We are innovative and introduce products and services that are relevant, valuable and truly connects with our customers. The all-new Urban Cruiser is one such offering for those who aspire to own a Toyota SUV at an early stage in their lives. 

We are extremely delighted to announce Mr. Ayushmann Khurrana as our brand ambassador. We are confident that with this association, we will be able to connect with the customers, especially the young, across the nook and corners of the country,” he concluded. 

Talking about this association with Toyota Urban Cruiser, Mr. Ayushmann Khurrana said, “When people ask me about my journey, the love and respect I have earned in the entertainment industry, I always say ‘Respect is simply an outcome of what I have done’. Therefore, I love the idea of ‘respect’ being the mantra of the Urban Cruiser. I am thrilled to be associated with Toyota Urban Cruiser and look forward to sharing more details about the young urban SUV”. 

Mr. Ayushmann Khurrana will campaign for the Toyota Urban Cruiser through various electronic and print communications. This will be a part of TKM’s overall marketing strategy for this year, aimed at endearing Brand Toyota to young achievers. The belief that respect cannot be demanded; it must be earned is at the core of Toyota Urban Cruiser’s communication campaign.

Overview of TKM:

Company name

Toyota Kirloskar Motor Private Limited

Equity participation

TMC: 89%, Kirloskar Systems Limited (Mr. Vikram S. Kirloskar): 11%

Number of employees

Approx. 6,500

Land area

Approx. 432 acres (approx.1,700,000 m2)

Building area

74,000 m2

Total Installed Production capacity

Up to 3,10,000 units


Overview of TKM 1st Plant:

Established

October 1997 (start of production: December 1999)

Location

Bidadi

Products

Innova, Fortuner manufactured in India.
Vellfire imported as CBU

Installed Production capacity

Up to 1,00,000 units



Overview of TKM 2nd Plant:

Start of Production

December 2010

Location

On the site of Toyota Kirloskar Motor Private Limited, Bidadi

Products

Toyota Yaris, Camry Hybrid

Installed Production capacity

Up to 2,10,000 units


For Any Further Queries, Please Contact:

Toyota Kirloskar Motor Pvt. Ltd.

Current Global

Ananya Bhattacharjee

+91 9740680598

ananya_bhattacharjee@toyota-kirloskar.co.in 

Kaveri Mandanna

+91 9008959697

KMandanna@CurrentGlobal.com


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