Amaravati to Have Brand Ambassadors to Boost Global Promotion

The coalition government has decided to appoint brand ambassadors for Amaravati, the state capital. A structured plan will be developed to appoint brand ambassadors at various levels with government approval. Selection will be based on sustainability, development, innovation, and social standing. Notably, individuals closely associated with the capital region will be prioritized for these roles.

The appointments will be made through a nomination-based process, with individuals nominated by the Chief Minister or the Chief Minister’s Office (CMO). In addition to nominations, expertise, qualifications, and professional standing will also be considered for selection. These brand ambassadors will serve for a tenure of one year.

The primary objectives behind this initiative are to promote Amaravati as an international city and to attract investments.