Bharat Matrimony's recent Holi advertisement, which highlights the issue of harassment and abuse faced by women during the festival, has stirred up controversy and drawn criticism from many individuals. Several people have taken to Twitter to express their displeasure with the brand and accused it of hurting Hindu religious sentiments. The hashtag #BoycottBharatMatrimony has started trending on the microblogging site as a result. In response to the backlash, the brand appears to have amended the caption and released fresh posts on its social media pages. However, many individuals are questioning why the advertisement was released during Holi, a Hindu festival, rather than during Muslim festivals or in defiance of their customs. Additionally, the Twitter trend has targeted Wondrlab, the agency responsible for creating the ad, and one of its employees by citing his religious identity as proof that the advertisement was intentionally intended to offend Hindu sentiments. Over the past few years, several brands have been forced to take down
