Simran and R Madhavan are featured in the multi-platform "Healthy Disses" promotional campaign for Instamart, Swiggy's rapid commerce grocery service. It comes to life Instamart's goal of providing the most comprehensive selection of monthly groceries in a matter of minutes and at incredibly low costs. The campaign consists of a variety of 30-second TV commercials designed to reframe commonplace conversation in Tamil, Kannada, Telugu, and Malayali households. The advertisements highlight how the grocery supply business is a convenient destination for purchases by fusing regional quirks, such as the couple's healthy disses, with sensitive humour.
