For the first time in his career, Nandamuri Balakrishna has endorsed a brand and has also filmed a couple of ad commercials for Sai Priya Constructions. Recently, an official announcement was made that he is now endorsing Vega Jewellers and Vega Sri Gold And Diamonds. The commercial ad for the Vijayawada-based Jewellery group was shot in Ramoji Film City over a period of three days. The ad features Pragya Jaiswal, who played the female lead opposite NBK in Akhanda, as well as actress Sanjana Anand. Balakrishna is currently working on a film directed by Anil Ravipudi. He has also confirmed his next project with Boyapati Srinu, and it has been announced that 14 Reels Plus, the production company that previously produced the film Legend with the same combination, will be bankrolling the new project.
