CM Chandrababu’s Ideas Are Brilliant: Anand Mahindra Showers Praise
Anand Mahindra noted that each Araku café features a map of the coffee-growing terroir, providing customers with insight into the origins of the product. He further stated that the Paris cafés are equipped with electronic screens that continuously display visuals showcasing the lifestyle of tribal communities in the Araku region.
According to Anand Mahindra, the coffee packaging design draws inspiration from the colourful attire of the Araku tribal population and the diverse palette of Indian culture. The design incorporates a dynamic leaf motif, reflecting both regional identity and national vibrancy.
On March 29, Anand Mahindra also shared a video on X (formerly Twitter), announcing the launch of a second Araku coffee outlet in Paris. In response, N. Chandrababu Naidu remarked that it was inspiring to see a “Made in Andhra Pradesh” product from the verdant Araku Valley reaching the heart of Paris and receiving international recognition.