Sundeep Kishan confident of 'Beeruva', turns distributor

Chennai, Jan 20: Actor Sundeep Kishan may not have scored a hit with his last release "Joru", but he's so confident about his forthcoming Telugu romantic-comedy "Beeruva" that he decided to pick up the distribution rights of the film in Guntur area. "It's a fresh idea that has been treated commercially to reach the masses. I know things didn't go right with 'Joru' and that's why we took extra effort while making 'Beeruva'. We've shown it to a few people and the response has been positive. I feel quite confident about the product," Sundeep told IANS. "The film gave me the confidence to go ahead and acquire the distribution rights," he said. Releasing Friday in cinemas, "Beeruva", which is directed by Kanmani, is a "fun family entertainer". "Although the film is high on comedy, its screenplay is driven by a new concept. The entertainment quotient has been treated intelligently and nothing has been done intentionally to make audiences laugh," he added. One of the highlights of "Beeruva" is its producers, Gemini Kiran and Ramoji Rao, who are the owners of rival television channels.