ISM masks doing Hulchul in Hyderabad Roads

Kalyan Ram's ISM under the direction of Puri Jagannadh is slated for October 21st release. The team of ISM has come up with Innovative Publicity plans which attracting everyone's attention. Walkers with Backlit boards wearing ISM Masks are doing hulchul in Hyderabad Roads in crowded areas in order to publicize ISM movie. Everyone are applauding these unique promotions which help in registering good numbers for the film during opening weekend. However, this was not the first time, this kind of Promotions was done earlier as well. Even during Mahesh's One movie and Niharika's Oka Manasu, the makers promoted their film in a similar manner but Masks stand as a special attraction for ISM promotions as it represents the main theme of ISM movie. Finally, let's wait three more days to know how far ISM succeed in entertaining the audience as its going to release this week.