Career Best Pre-release Business for Kalyan Ram's ISM

Nandamuri Kalyan Ram surprised everyone with awesome transformation in his upcoming movie ISM where he even sported a six pack abs for the film. The movie is gearing up for October 21st release. The pre-release business was now closed. The movie's Theatrical rights were sold for 20crores on NRA basis, which is career best pre-release business for a Kalyan Ram's film. However, it was known that the production cost was more than Theatrical rights sold price. So if the film will be successful then makers want to sell the satellite rights for a fancy price and then recover the remaining amount. Directed by Puri Jagannadh, the film has Aditi Arya in the female lead role, Jagapathi Babu is playing a crucial role, music composed by Anup Rubens and it was produced by Kalyan Ram himself on NTR Arts Banner. The movie which was said to be an action entertainer with a social message is going to hit the theaters next week. So let's wait and see how it performs at the box office in a few more days.