Sunfeast Dark Fantasy, a product of ITC, has picked Shah Rukh Khan as its new face. They're promoting their new message: "Sunfeast Dark Fantasy – Har Dil Ki Fantasy". The brand wants to show that everyone dreams of a little magic in their daily life. A new TV ad made by FCB Ulka shows a woman waiting at a salon. She eats a Choco Fills cookie and imagines a dream where Shah Rukh Khan magically appears, doing her hair and makeup. She wakes up from the dream, smiles, and shares a cookie with another girl. Shah Rukh Khan's voice talks about the fun experience in the ad.