Hero MotoCorp, the largest producer of motorcycles and scooters in the world, today announced the appointment of Indian celebrity Ram Charan as the new brand ambassador in order to increase customer excitement throughout the holiday season. Ram Charan is seen riding the gorgeous Glamour in Nexus Blue Color in the high-decibel, energising campaign for Glamour XTEC - Gazab Style, Gazab Technology. The actor is viewed as a fashionable lead who vividly depicts the distinctive features of the motorcycle, including connectivity, performance, elegance, and protection. With its exciting features, including Bluetooth connectivity for call and SMS alerts, Navigation Assist, Built-in Mobile Charger, LED headlamp, and safety features like Bank Angle Sensor, Side-Stand Engine Cut Off, the motorbike appeals to young people.