As the festive season begins, RedBus has started its digital-brand campaign with its brand ambassador Allu Arjun and gaining a huge response from the people. RedBus is aimed at the upcoming festival season and the holidays. In the latest advertisement, a young girl who looks after their hotel in their village denied joining the college in the city due to hectic lines at the bus ticket counter. Within a few minutes, Allu Arjun arrived on a red bus and said that she can book tickets at her fingertips through RedBus and can look after the weekend rush at the hotel easily. The advertisement holds the caption 'RedBus, bringing your loved ones and dreams closer.'