Pepsi has launched a new version of its 'Rise Up, Baby!' brand campaign, featuring actress and youth icon, Samantha Ruth Prabhu, as its latest brand ambassador. The campaign aims to challenge gender stereotypes and inspire women to pursue their passions and break free from societal expectations. It portrays the common situations that Indian women encounter, such as being questioned for not being married at a certain age, staying out late for work, or taking on a leadership role. The three-word slogan, 'Rise Up Baby,' celebrates women who refuse to be defined by others and march to their own beat. Samantha is looking super stylish in her latest ad which is creating a buzz on social media.