Icon Star and musician Armaan Malik most recently worked together on the song and music video Memu Aagamu. Additionally, the K-pop group TRI.BE is included. On August 22, the song video was released via Coke Studio India's official YouTube page, which stated: "Real Magic happens when two musical cultures combine. Introducing TRI.BE (sic), Allu Arjun, Armaan Malik, and Memu Aagamu." The song's writers are Lost Stories and ELLY. ELLY, S.TIGER, and Kunaal Vermaa contributed the lyrics. Collin D'Cunha is the director of Memu Aagamu, which is made by Lost Stories & S.TIGER. Armaan Malik, Allu Arjun, and the K-Pop group TRI.BE all appear in the music video.
