Man Hired Exclusively to Wipe Head!: Lalithaa Jewellers Owner’s Video Goes Viral

A video of Lalithaa Jewellers’ chairman, Kiran Kumar, has gone viral on social media, sparking widespread reactions. The video shows Kiran Kumar attending an event, engaged in conversation, while a personal staff member continuously wipes the sweat off his bald head using a small towel. The specific details of where and when the video was taken remain unclear.

Kiran Kumar, widely known for his appearance in Lalithaa Jewellers' advertisements, became famous across the Telugu states for his signature dialogue, "Money doesn’t come easily to anyone." Unlike other jewelry brand owners, he personally features in his store’s commercials, making him a well-recognized figure.

The video was shared on Twitter by a user named Nani, who captioned it, "This is how much one should earn in life—to the extent of hiring someone just to wipe sweat off their head." The footage quickly went viral, with netizens sharing humorous reactions. Many responded with laughing emojis, while others posted witty comments such as, "This is what success looks like!" and "Can I apply for this job?" Another user humorously remarked, "Maintaining a bald head is more expensive than having a different hairstyle."

The video has triggered widespread amusement online, adding yet another viral moment to the Lalithaa Jewellers chairman’s public image.