Telugu Film Industry Needs Advanced Technology to Compete with Hollywood: Harish Rao

The growing significance of VFX in the film industry has been underscored by several production companies, as they continue to leverage advanced technologies to create cinematic marvels. In a recent development, Hyderabad witnessed the inauguration of a new branch of Kalpara VFX and AI Technology Services. The event was attended by prominent personalities, including former minister and BRS MLA Harish Rao, who was invited as the chief guest.

Speaking on the occasion, Harish Rao noted that the Telugu film industry is steadily competing with Bollywood and Hollywood. He emphasized that to further compete with Hollywood, it is imperative to adopt cutting-edge technologies such as advanced VFX and artificial intelligence. "By reducing production costs and enhancing visual effects, filmmakers can captivate audiences more effectively," he stated.

Harish Rao pointed out that artificial intelligence has become a global trend, and embracing it can revolutionize filmmaking. He also praised Dr. Malleshwar, the CEO of Kalpara VFX and AI Technology Services, for establishing the company after returning from the United States. Rao expressed hope that Malleshwar and his venture would achieve greater success in the future.

The event saw the participation of several notable figures, including Dr. Malleshwar, Director Srinu Vaitla, Karuna Kumar, Vandana (Director of People Media Factory), actors Vikranth Reddy, and Raghu Kanche, among others.