Facebook outage: Google Maps surged 125 times, phone usage up by 75 times

13-10-2021 Wed 16:22 IST | IANS | Technology

New Delhi, Oct 13 : The usage of Google Maps went up by a whopping 125 times, when Facebook and its owned applications such as WhatsApp, Instagram and Messenger faced a global outage earlier this month, according to a new report released on Wednesday.

The report by Artificial Intelligence innovation start-up Bobble AI showed that Indians chose to go back to the traditional ways of communication to connect their family and friends by going out to meet them in person or connecting them through phone calls and SMS.

Phone diallers saw a higher usage than ever, it went up by 75 times as people resorted to traditional and more personal means of communication. The blackout also reminded netizens to pay their due bills/invoices as the traffic on GPay went up by 200 times.

The trend report is based upon the privacy-compliant data sourced from 50 million devices in India (without any personal identifiable information).

"The global outage of Facebook and its subsidiary applications revealed insights on new Communication pattern and shift in internet usage behaviour that was adopted by Indians as analysed by our AI powered consumer data platform built on first party datasets," said Tabrez Alam, Chief Data and Strategy Officer, Bobble AI comments, in a statement.

"There is an increasing dependency on first party data in the industry. We must harness this pool of data in the cookie-less future in the most compliant and secure way to create innovative business solutions to drive analytics, personalisation, targeting, predictive audience segmentation and the customer experience," he added.

On October 4, WhatsApp, Instagram, Facebook and its Messenger were unavailable to roughly 3.5 billion users in the world for six hours.

The outage also moved traffic to other social media applications and websites like Signal and Twitter that saw a surge in users by 140 times and seven times respectively.

Video streaming platforms such as YouTube and Jio Play also saw a surge in traffic -- up by 30 times and 20 times respectively.

Further, the report showed that there was a spike in FM radio usage by 20 times and other music apps usage went up by 700 times.

The gaming industry also witnessed huge traffic. The top gainers in the gaming category were Battle Royal Games (70 times), Temple Run (40 times) and Parking Jam 3D (15 times), the report said.


More News
MAA president Manchu Vishnu's overenthusiastic tweet goes viral
1 minute ago
Sasikala inaugurates AIADMK golden jubilee celebrations, calls for unity
32 minutes ago
Bill, Melinda Gates walk daughter down the aisle
35 minutes ago
Jaishankar arrives in Israel for 3-day visit
38 minutes ago
John Cena gets into action in just his underwear in 'Peacemaker' trailer
40 minutes ago
BCCI invites applications for Team India head coach's job
43 minutes ago
'Bheemla Nayak' composer Thaman felicitates folk singer Mogulaiah
53 minutes ago
Slip disc, sciatica can be treated with minimal invasive technique
56 minutes ago
Telugu hit 'Love Story' to premiere on AHA OTT soon
2 hours ago
Qadir Ali Baig Theatre Festival in Hyderabad from October 21
2 hours ago
Win the T20 World Cup for Virat Kohli: Suresh Raina
2 hours ago
What made Delta, Delta Plus variants of Covid more virulent
2 hours ago
Decorate your home on a budget in time for the holidays
2 hours ago
Markets in euphoria, corrections are imminent
3 hours ago
Sitharaman's marathon meeting sessions with US businesses continues in NY
3 hours ago
If ISI chief is replaced Imran's govt will fall like a house of cards: Maryam Nawaz
3 hours ago
'Sarkaru Vaari Paata' poster reveals Keerthy Suresh in a sleek avatar
3 hours ago
US lawmakers protest more intensely than Indians over Amazon's rigging in India: CAIT
4 hours ago
I-T searches on groups engaged in business of Digital Marketing & Waste Management
4 hours ago
Terror vs Terror: ISIS-K using Taliban's own killing tools to step up the heat
4 hours ago
All you need to know about India's power crisis
4 hours ago
Sai Dharam Tej's recovery and his wedding news go hand-in-hand
4 hours ago
Does Chiranjeevi dislike appearing on OTT platforms?
6 hours ago
B-Town: Female stars venture into funding
6 hours ago
Spy's Eye: The pillars of nationhood
7 hours ago
'Dashrath' dies on stage, audience claps for 'great' act
7 hours ago
Protest announced against attacks on Hindu temples in Bangladesh
8 hours ago
Superstar Vijay's possible entry into TN politics keenly watched
8 hours ago
How Syed Ali Geelani managed grandson's govt job
8 hours ago
FYUP likely to be implemented in all central universities
9 hours ago