Rashmika Mandanna: For me, fragrance is memory
Called Dear Diary, her perfume brand is inspired by Rashmika’s own life experiences and deeply personal reflections.
“For me, fragrance is memory. I don’t remember most things, or maybe it's just selective memory, but perfumes bring back special moments that might otherwise be forgotten. It’s how I hold on to the people, places, and experiences that shaped who I am.”
She said with Dear Diary, she wanted to give everyone a way to carry their stories with them.
“To connect, to feel comforted, to feel a warm hug, and to express who they are, unapologetically," said Rashmika.
Rashmika also shared a video on social media talking about her new fragrance brand. She wrote in the caption: “This one’s really really realllllyyyy close to my heart. It’s not just a brand.. not just a perfume.. it’s a piece of me. Scent has always been such an important part of my personal life.. and today I share that with you..”
She added: “I am so grateful I get to do this.. I am so excited but also soooo nervous.. but I hope I have all your blessings to go ahead with this..”
Ahead of the announcement, the actress had shared her excitement on social media.
She dropped a video where she was heard saying, "Okay, I can't believe I am finally recording this. Like you know by now, I have been working on something very very very close to my heart- it's not just a project, it's something I've poured my love into for you- for every message, for every cheer, every bit of love you have sent my way for the years. This is me sharing a little piece of that with you."
"I hope you feel it, I hope you love it - can't wait to share it with you. It's launching tomorrow, and I am very very very very excited about this and very nervous, and very grateful," she added.
The post was captioned, "Been keeping something special to myself for a while now… and trust me, it’s not easy when all I want to do is share it with you… Just a little longer…"
