PM Modi's Ads Cost Rs.1100cr, Twice of 'Mangalyaan's' Rs.450cr
November 29, 2016: In reply to an RTI request filed by RTI activist Ramveer Singh, Union Information and Broadcasting Ministry told that GOI has spent over Rs 1100cr in 2.5yrs on ads featuring PM Modi. The above expenditure has incurred between 1st June 2014 and 31st August 2016. To put in perspective it is more than twice the cost of India's prestigious Mars mission 'Mangalyaan' which cost just Rs.450cr. The average expenditure per day comes to about Rs 1.4cr. This is not the total expenditure. It only includes Internet, Television/telecast and other electronic media. Other advt platforms like hoardings, print advts, booklets,posters and calendars are not included.