Centuary Mattress latest campaign with Sania Mirza offers a durable, affordable and customisable range of Sleepables mattress

●       The latest campaign featuring Sania targets millennials and the elderly, who struggle to go to sleep at night 
●       The TVC featuring Sania will be launched on TV and across digital mediums
Hyderabad, 23rd November 2022: Providing customers with the best sleeping solutions and high-quality mattresses, Centuary Mattress, India’s sleep specialist for more than three decades, has launched a new campaign with brand ambassador Sania Mirza eyeing the wedding season. The campaign is targeted at the millennials and the elderly, Sania is showcasing an affordable, durable and customisable range of Sleepable mattresses from Centuary.
The TVC featuring Sania shows how Millennials struggle to sleep at night with endless scrolling on social media as they remain glued to their phones. Similarly, the elderly find it difficult to sleep because of exhaustion. Sleepables mattresses from Centuary provide the needed comfort and durability to fall asleep immediately.
The campaign also highlights that Sleepables mattresses come as bed-in-a-box. Products in the collection include a Hybrid memory foam pocket spring mattress, Bonnell spring mattress and Ortho memory foam mattress. Customers can place their order for durable and customisable mattresses on the official website of Centuary Mattress or any leading marketplace. People can mention their preferred mattress size, which will be delivered to their homes, vacuum packed in a box.
Commenting on the campaign, Mr. Malani, Executive Director, Centuary Mattress, said, “The latest campaign with Sania Mirza is a fun take on the sleeping habits of millennials in the form of a musical; with Sania highlighting the importance of prioritizing sleep on a good certified mattress. Sleepables by Centuary comes with up to 10 years of warranty and CertiPUR – US certified foam and is available exclusively across leading online platforms.”
Ms. Richa Puri, Associate Vice President – Client Servicing, PAD Agency, “Our brand ambassador Sania Mirza understands the importance of good sleep to achieve great health and how it can be a source of positive energy for millennials to achieve their goals. We are delighted to have her as the force of motivation for the upcoming generation in this new campaign.”
Please find the social media links belowYoutube Link: https://www.youtube.com/watch?v=rve57MV5Z5IFacebook: https://www.facebook.com/Centuaryindia
About Centuary Mattress
For over three decades, Centuary Mattress has been pioneering the way India sleeps. We take great pride in being a home-grown brand based out of Hyderabad that has constantly innovated and excelled to create the finest mattresses in the country.
Over the years, our product line has gradually expanded to incorporate the latest technologies and our geographical footprint has also grown exponentially, making us one of India’s largest and most-loved mattress brands. Today, we offer an extensive range of mattresses including Coir mattresses, spring mattresses, foam mattresses, memory foam mattresses and orthopaedic mattresses, besides a whole gamut of sleep accessories designed to help India sleep better.
Centuary Mattress is the 1st ISO-certified mattress company in India. We have also secured the global CertiPUR-US certification for following the highest standards of quality and environmental norms. Our zeal to constantly keep innovating to meet evolving customer expectations. This has led to the creation of many innovative technologies like Copper Gel foam, Micro Springs, Spring-mattress in a box and Centuary Protect - an anti-microbial shield technology.
Our Brands Include:
● Sleepables by CentuaryAn online retail store with an incredible range of products for the modern Indian consumer
● Beddy by CentuaryA customizable, all-natural range of mattresses designed specifically for the needs of newborn babies and children up to the age of 14
● Shree Malani FoamsA Centuary Group company - is among the largest exporters of mattresses from India and is recognized as Star Export House by the Govt. of India