Centuary Mattresses is the Official Sleep Sponsor of Sunrisers Hyderabad in 2024
The association marks the brand’s historic debut in one of the most renowned Indian cricket leagues
Hyderabad, 19th March, 2024: India’s Sleep Specialist, Centuary Mattress, announces its debut sponsorship for Sunrisers Hyderabad 2024. This marks a significant milestone for the brand as it extends its support to one of the most renowned franchises in the Indian T20 cricket league, reflecting Centuary’s commitment to supporting sports and connecting with cricket enthusiasts across the country.
The Sunrisers Hyderabad have a storied history of success and are widely regarded as a powerhouse team. At the same time, Centuary mattress also commands a solid market share across Andhra Pradesh and Telangana region. As a brand that is deeply rooted in the city and cultural fabric of Hyderabad, this partnership will help Centuary in further strengthening its presence in the Deccan community while also enhancing its brand visibility on a national scale. As part of the sponsorship agreement contract, the Centuary Mattress logo will be prominently displayed on the leading leg of the player’s trousers.
Mr Uttam Malani, the Executive Director at Centuary Mattress, said, “We are delighted to embark on this exciting journey with Sunrisers Hyderabad. Since this is our first-ever association with such a prestigious sporting franchise, which is also a Hyderabad-based entity, it will not only strengthen our local connection but also elevate the spirit of cricket in our city. Cricket holds a special place in the hearts of millions of Indians and through this partnership we look forward to engaging with fans in a meaningful way while promoting our commitment to quality sleep.”
Mr. K Shanmugam, CEO, Sunrisers Hyderabad stated “We are excited to welcome Centuary Mattress as our official sponsor for 2024 season. This partnership signifies our shared values of excellence, performance, and dedication to providing the best experience for fans and players alike. We look forward to a successful collaboration that inspires mutual growth for both the brands.”
As the tournament approaches, Centuary Mattress remains committed to delivering unmatched comfort and support to customers across the country. The partnership with Sunrisers Hyderabad reflects the company's commitment to promoting an active lifestyle and enhancing the overall well-being of individuals by emphasising the need for a cooler and more rejuvenative sleep.
Centuary Mattress is widely renowned for its dedication to providing superior sleep experiences through innovative products and cutting-edge technology.
About Centuary:
With a legacy spanning over 3 decades, Centuary Mattress, popularly known as India’s Sleep Specialist, is India’s fastest-growing mattress brand and the veritable pioneer of the comfort & bedding industry in India. With its roots in Hyderabad; Centuary brand has constantly innovated and established itself as a front-runner in the mattress space while exponentially expanding its product range and geographical footprint. Today, the brand offers a comprehensive range of sleep solutions such as spring mattresses, foam mattresses, coir mattresses, memory foam mattresses and orthopaedic mattresses.
Centuary has a separate product range for the online customers under the brand name ‘Sleepables by Centuary’. Apart from this, understanding that the needs of a growing baby’s body are different from adults, Centuary launched a special baby mattress collection under the brand name Beddy By Centuary. Centuary Mattresses is the first ISO-certified mattress brand in India. Centuary Mattress, has secured the CertiPUR-US certification for developing high-quality products and complying with the global agency CertiPUR-US’s quality standards and environmental norms.
The company has become one of the few Indian brands to get the CertiPUR-US certification. Shree Malani foams, (part of the Centuary group) is also one of the largest exporters of Mattresses and is recognized as a Star Export House by the Ministry of commerce and industry. The company has pioneered many innovative technologies in the country such as Copper Gel; Micro Springs; and more recently Centuary Protect – an Anti-Microbial shield on all its mattresses (which is recommended by the National Health Academy).
Centuary Mattresses has established a strong presence in the country across 18 states with 4500 dealers and 450 exclusive brand stores. It has manufacturing plants located in Hyderabad and Bhubaneshwar, company-operated sales depots in Pune, Bangalore, Warangal, Vizag, Vijayawada, Kurnool, Sambalpur and sales offices across South, East, and West India.
