Himalaya Wellness Rolls Out 2024 'Ek Nayi Muskaan' Campaign with Yuvraj Singh
Hyderabad, February 12, 2024: Himalaya Wellness Company, one of India’s leading wellness brands, announced its Muskaan initiative in the highly anticipated 2024 edition. This humanitarian initiative, known for spreading smiles and fostering well-being among children with cleft lip and palate is expanding its reach to 500 districts in its newest edition after facilitating 1800 free cleft lip surgeries, in partnership with Smile Train India, across the country.
Himalaya Wellness Company in collaboration with Smile Train, the world’s largest cleft-focused NGO, has been dedicated to spreading awareness on about the facial birth difference of cleft lip and palate and supporting 100% free cleft surgeries, has been providing healthy smiles to underprivileged children for more than 8 years.
Commenting on the occasion, Mr Rajesh Krishnamurthy, Business Director, Consumer Products Division, Himalaya Wellness Company, said, "As the market leader in the lip balm category, Himalaya is proud to continue setting standards for quality and efficacy. With each passing year, we remain dedicated to fostering greater brand love among our valued customers, ensuring that Himalaya Lip Balm remains their trusted choice for lip care. Muskaan holds a special place in our hearts, and witnessing numerous children gaining access to a healthier and more joyful life through cleft repair surgeries is an enriching experience. A smile is an expression of happiness, and with “Ek Nayi Muskaan”, we intend to create more smiles by helping children achieve their dreams and live a fulfilling life. This initiative reflects our overall brand thought – ‘Khush Raho Khushaal Raho’ that captures our vision of ‘Wellness in every home, Happiness in every heart’.”
Since the inception of this initiative in 2016, Himalaya, in collaboration with NGO Smile Train India, has relentlessly pursued spreading smiles to cleft affected children in need. Himalaya donates Rs 5 towards cleft surgery r every purchase of Premium lip care pack.
Indian Cricket icon, Yuvraj Singh added “Our future hinges on the well-being of children, and nothing should hinder their genuine happiness. The 'Muskaan' initiative, dedicated to bringing everlasting smiles to children with clefts, stands as a crucial and indispensable cause. It not only guarantees a bright future for these children but also extends its positive impact to their families. I am delighted and fortunate to be part of this journey dedicated to spreading joy and smiles.”
Highlighting the significance of the Initiative, Mamta Carroll, Smile Train’s Senior Vice President & Regional Director for Asia said “Cleft conditions significantly impact a child's health, affecting basic functions like eating, breathing and speaking, and may also lead to social stigma and isolation. Timely cleft surgery and associated cleft care is crucial, not only transforming a child’s appearance but also preventing potential health issues and improving their quality of life. Delaying surgery can lead to speech, hearing, and mental wellness difficulties. With Muskaan and our partnership with Himalaya Wellness Company, our aim is to raise awareness about clefts, making free surgeries and comprehensive care readily available to more children in India."
Cleft lip and/or palate is a birth difference that occurs when certain facial tissues do not fuse properly during fetal development. Children with untreated clefts not only live in isolation, but more importantly, face physical difficulties with eating, breathing, and speaking, and are prone to frequent ear infections. It is estimated that less than 50% of children with clefts get treatment due to ignorance and poverty in India. They face social isolation, and many drop out of school due to speech-related learning problems, which in turn leads to loss of employment opportunities.
About Himalaya Wellness Company
In 1930, a young visionary by the name of Mr. M. Manal foresaw the benefits of herbal remedies while riding through the forests surrounding Dehradun. After diligently researching the science of the traditional field of Ayurveda, he decided to dedicate his life to creating products that would improve millions of lives across the world. Today, with a history spanning nine decades in herbal research, Himalaya has positioned itself as a brand that cares about not only enriching people’s lives but also the environment. With the ‘head-to-heel’ range of products, Himalaya aims to provide a holistic solution to everyday ailments.
Seeped in a legacy of researching nature, Himalaya has successfully been able to harness the science of Ayurveda through cutting-edge research to become a brand that is safe, gentle, and trustworthy. For more information, please visit: https://himalayawellness.in/
About Smile Train India
Smile Train empowers local medical professionals with training, funding, and resources to provide free cleft surgeries and comprehensive cleft care to children globally. We advance a sustainable solution and scalable global health model for cleft treatment, drastically improving children's lives, including their ability to eat, breathe, speak, and ultimately thrive. Since the year 2000, Smile Train India has supported more than 700,000 free cleft surgeries in India through a network of 150 partner hospitals. To learn more about Smile Train's India's sustainable approach, please visit: www.smiletrainindia.org