Sitara Ghattamaneni, a famous actor's daughter who is the offspring of Mahesh Babu and Namrata, starred in the PMJ Jewels short "Princess." She is remarkably the first celebrity in the nation to have a jewelry line named after her. Shourya Paruvu was the short film's director, and PMJ Jewels gave it its official debut on July 19, 2023. Sitara recently debuted the SITARA collection lookbook at a launch event hosted at the Park Hyatt Hotel in Banjara Hills, Hyderabad, in addition to her on-screen performance. Namrata Ghattamaneni, her mother, attended the occasion with her. Sitara mentioned her interest in the film industry and her desire to pursue acting during a recent media session.