In an effort to appeal to voters in the upcoming Karnataka assembly election, the BJP has released its own rendition of the Oscar-winning song "Naatu Naatu". The BJP's version replaces the original lyrics with "Modi Modi" to emphasize the contributions of the government to the people. The track features a tea seller pasting a poster of Prime Minister Narendra Modi in his shop, prompting a customer to inquire about the reason behind the act. The tea seller explains that it is out of his respect for the Prime Minister, after which the song begins.