In India as well as the rest of the world, cancer is the second-leading cause of mortality. ISKCON has started a large Cancer awareness effort to raise awareness and avoid the disease, emphasising healthy living choices. Malla Reddy University, which is located on the outskirts of Hyderabad, is the program's sponsor. The event's chief guest will be megastar Chiranjeevi. ISKCON is renowned for its dedication to and vision for advancing Human society. In order to improve India's future, ISKCON is influencing and altering hundreds of thousands of people today by teaching them healthy behaviours.