To promote its five-day annual festive sale, the Mega Blockbuster Sale, which will begin on September 23, Softbank-backed Meesho has enlisted popular celebrities such as Mega Power Star Ram Charan, actress Rashmika Mandana, and popular cricketers Rohit Sharma and Sourav Ganguly, the firm announced on Sunday. According to sources, the business would aim to reach 350 million users in these regions for the first time by developing app versions in eight regional vernacular languages: Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam, and Odia. Celebrities have been enlisted to influence local people.
