ICC selects Sportradar as data and streaming rights partner

10-10-2021 Sun 15:32 IST | IANS | Sports

Dubai, Oct 10:  The International Cricket Council (ICC) on Sunday announced a global partnership with Sportradar, making them the official data distribution and official betting live streaming partner of the global governing body for cricket.

Spanning 275 top-tier matches, the partnership covers eight of the ICC's leading men's and women's tournaments, starting in October with the Men's T20 World Cup hosted by India in the UAE and Oman, through to the Men's Cricket World Cup in 2023, also hosted by India.

"Cricket has an estimated two-and-a-half billion fans worldwide. The partnership will create more opportunities for the ICC to engage with this fan base through Sportradar's network of 1,000 media and sports-betting clients across 80 countries," the ICC said in a statement.

Switzerland-based Sportradar is a provider of sports betting and sports entertainment products and services, and a leading provider of business-to-business solutions to the global sports betting industry.

"Innovative use of sports data is one of the key pillars of our digital strategy. This partnership with Sportradar will help us grow our global cricket fanbase and deepen our engagement with it," said Finn Bradshaw, Head of Digital at ICC.

Sportradar will deploy its Cricket Live Score Plus (CLS ) data-capture tool, enabling fielding positions and actions to be plotted for the first time. The CLS solution will provide live ball-by-ball match data to media platforms via dedicated channels.

Sportradar's Integrity Services will provide the ICC with bet monitoring and reporting for all 275 matches through its Universal Fraud Detection System (UFDS).


More News
'Ghani Anthem' matches the spirit of sports drama
19 minutes ago
Shoaib Akhtar walks out of talk show after being 'insulted' on national TV
2 hours ago
Telangana to further intensify Covid vaccination
3 hours ago
Andhra Pradesh is narcotics hub of India: Pawan Kalyan
3 hours ago
Prabhas' good-humoured 'interview' with Akash, Ketika goes viral
4 hours ago
KTR leaves for Paris to address 'Ambition India Business Forum'
4 hours ago
Huzurabad witnesses intense canvassing on last day
5 hours ago
Nawab Malik alleges Wankhede's links with global drugs mafia, seeks probe
6 hours ago
Pegasus row: SC sets up committee headed by retired judge to probe snooping allegations
6 hours ago
Jeff Bezos' Blue Origin to build a private space station by 2030
7 hours ago
Now Nawab Malik celebrates 'nikaah' of 'sweet couple Sameer Dawood Wankhede-Shabana Quraishi'
8 hours ago
Waqar Younis apologises 'with folded hands' after controversial remark
8 hours ago
Users can now transfer WhatsApp chats from iOS to Pixel, Android 12 phones
8 hours ago
Now selling counterfeit cookers, helmets, or gas cylinders offence
8 hours ago
WHO body seeks more clarification to decide on Covaxin EUL
12 hours ago
Stalin yet to fulfil poll promise of monthly report: Kamal Haasan
12 hours ago
T20 World Cup: Pakistan beat New Zealand by five wickets
12 hours ago
Faith has developed that corrupt will not go scot-free: Modi
19 hours ago
Andhra CM YS Jagan releases Rs 2,190 cr to farmers as financial assistance
19 hours ago
PVR Cinemas forays into commercial, residential cleaning services
19 hours ago
KTR comes under flak over violation of rules by TRS
20 hours ago
Shah to address 3-day conference on Modi's 20 yrs as head of govt
20 hours ago
Afghan women protest against restrictions imposed by Taliban
20 hours ago
CBI arrests 2 customs officials in Hyderabad over bribery charges
20 hours ago
Junior doctors at Hyderabad's Osmania Hospital wear helmets
20 hours ago
T20 World Cup: Markram, Rassie star as South Africa thrash West Indies
22 hours ago
Pan India helpline for cyber crime, frauds launched
22 hours ago
5-member team to examine Wankhede in Mumbai on Wednesday
22 hours ago
Hyderabad is always a unique, refreshing experience: Arhaan Khan
22 hours ago
'Radhe Shyam' second teaser on the way: Get ready for glimpse of 'Prerana'
22 hours ago