Why Sony Tv bought Baahubali2 rights for 51 crores ?
We all know that Baahubali 2 Hindi satellite rights were acquired by Sony Tv for a whopping amount of 51crores. Everyone are surprised after knowing that Sony Tv has paid such a hefty price. But now the real reason behind their strategy and planning revealed. A few days ago the super hit film of the year Sultan was telecasted on Sony Max, Sony Max minted 50 crores gross alone from premiere shows and were said to charge rs.10 lakhs for 10 seconds advertisement. Sultan film rights were acquired by Sony Max for rs.61 crores for 5 years, but they minted rs.50 crore gross alone from premieres which mean it's a profitable deal for them. So Baahubali2 is having superb craze in North India as well, they have bought the rights for a hefty price. But they will also use a similar strategy to recover their satellite rights price for Baahubali2 as they did for Sultan. That is why Sony Tv offered such unbelievable price for Baahubali2 satellite rights.