JioCinema has launched a campaign called "Digital India Ka Digital TATA IPL," featuring popular Indian cricketers MS Dhoni and Suryakumar Yadav, as well as actors Shweta Tripathi and Abhishek Banerjee, to promote the digital viewing of TATA IPL with free access and fan-friendly features. The campaign's lead promotional film is a satire on appointment viewing and showcases the cricketers being humorously interrupted during their matches by a group of friends controlling the live match action from a small-town sweetmeats shop. The TVC has been released in 11 languages. JioCinema is likely to change the way people watch TATA IPL forever.
