AbhiBus Extends Ties with Superstar Mahesh Babu
- Mahesh Babu will continue to be the company’s brand ambassador for the 6th consecutive year
- As part of the 16th Anniversary celebrations, AbhiBus has also rolled out incredible offers for its customers who will be able to book their tickets for just INR 16 from 24th May - 31st May 2023
23rd May 2023, Hyderabad: AbhiBus, India’s leading online bus-ticketing platform, has today announced that it has extended its partnership with Telugu film superstar Mahesh Babu, as their brand ambassador, for the 6th consecutive time. The travel platform made the announcement as a part of its 16th anniversary celebrations.
Considered an ageless icon of Telugu cinema, Mahesh Babu has a legendary status across the Indian film fraternity, having worked in at least 35 films for which he’s amassed countless accolades. The 47-year-old actor, producer, philanthropist, and media personality was signed on as the brand ambassador for AbhiBus back in 2016, and since then, has been instrumental in building AbhiBus’s brand image over the years. The renewed partnership marks another milestone in their long-standing association and will help to drive continued success and awareness for the brand and solidify AbhiBus’s position as leading player in the industry.
Founded in 2008, AbhiBus has succeeded in becoming one of the leading ticketing platforms in India for various bus services. The company which is a part of ixigo Group is the second largest player in terms of market share in the bus ticket booking segment. AbhiBus offers its users an elevated bus travel experience by providing customers with convenient booking options and value added services like ‘Abhi Assured’ which offers refunds on bus cancellations and delays ensuring a safe, comfortable & a seamless travel experience for all bus travelers.
Speaking on the occasion, Mahesh Babu, said, “Congratulations to AbhiBus on completing 16 years of excellent service in the OTA industry. As an actor, I have always appreciated brands that are consistent in keeping their commitment to quality and customer satisfaction. AbhiBus is one such brand that I have had the pleasure of being associated with since 2016. Their dedication to providing seamless travel experiences and reliable bus services is truly impressive. It's been a privilege to work with a brand that shares my values and beliefs, and I look forward to continuing this relationship for many more years to come.”
Rohit Sharma, COO of AbhiBus, said, “At AbhiBus we are thrilled to continue our association with Mahesh Babu for the 6th consecutive time. As a brand ambassador, Mahesh has been instrumental in helping us create a strong brand identity and connect with our customers. His dedication, professionalism, and mass appeal have made him a perfect fit for our brand values. We look forward to another successful year of partnership with Mahesh and are confident that together we will continue to make a positive impact on our customers.”
To mark AbhiBus’s 16th Anniversary celebration, the company has also rolled out an offer from 24th May - 31st May 2023 where 16000 lucky winners will be able to book their tickets for just INR 16. The gracious offer is a token of appreciation towards its loyal customers who have entrusted their travel requirements with AbhiBus for the past 16 years. Moreover, users who are unable to avail of this offer will be eligible to win a jackpot cash prize of INR 1,00,000/- and are eligible to use promotional Abhicash from their wallet. The one lucky winner will be announced at the end of AbhiBus’ campaign.
About AbhiBus
AbhiBus is a leading online bus-ticketing platform that aggregates over 2,500 private bus operators and all leading State Road Transport Corporations (“SRTCs”), covering more than 100,000 routes across the country. It is an official ticketing partner for SRTCs and IRCTC. Apart from an e-ticketing platform, AbhiBus provides a state-of-the-art online passenger reservation system to more than 350 private bus operators and 5 SRTCs in India including Andhra Pradesh State Road Transport Corporation, Telangana State Road Transport Corporation, Karnataka State Road Transport Corporation, Himachal Road Transport Corporation and Kerala State Road Transport Corporation across India. Its software solutions include fleet management solutions, vehicle tracking systems, passenger information systems, and logistics, providing a robust and customizable software solution to small and big-size bus operators. AbhiBus primarily earns revenue from bus tickets in the form of convenience fees and commissions. The business of AbhiBus was acquired by ixigo in August 2021.