Birla Opus Paints launches a first-of-its-kind Paint Studio in Hyderabad - A destination for all your painting needs
• Designed with a customer-centric approach, the new Paint Studio in Hyderabad builds on Birla Opus Paints’ commitment to deliver an immersive, personalized painting experience to homeowners
• By integrating cutting-edge technology with expert consultations, the Hyderabad Paint Studio raises the bar for experiential retail in décor space
28th April 2025, Hyderabad: Birla Opus Paints, part of Grasim Industries under the Aditya Birla Group, today announced the opening of its Birla Opus Paint Studio (Company Owned and Company Operated Experience Store) in Hyderabad. Following successful inaugurations in Gurugram, Lucknow, Mumbai, Navi Mumbai, and Bengaluru, this expansion reinforces the brand’s commitment to transforming the paint and décor industry through innovation, premium offerings, and a truly immersive customer experience.
Birla Opus Paints' Hyderabad studio is thoughtfully crafted to transform the typical retail journey into an inspiring, immersive experience. The paint studio is designed as a hub of creativity, moving beyond conventional paint stores. It is an experience centre that allows customers to discover new ideas as well as touch, feel, and experience colours in a real-life environment. Customers can also receive free expert guidance on shade selection, textures, and application techniques through a personalized guide, while advanced visualization tools will help homeowners preview how their chosen colours will look in real-life settings. Beyond paints, the Paint Studio also features wallcoverings, designer finishes, and specialty coating options for a holistic décor solution.
The store not only showcases the full range of over 170 products but also offer specialized services, including expert consultations on colour selection, innovative application techniques, and curated décor solutions inspired by the rich local heritage. It caters to local tastes and heritage, offering exclusive shades and curated décor packages reflecting the city’s vibrant spirit. This launch is also a significant step in Birla Opus Paints’ growth strategy, aimed at expanding its retail footprint across India. With a focus on experiential retail, the company plans to open additional experience centres in Delhi, Hyderabad, Kolkata, Jaipur, Ahmedabad and Surat, in the coming months.
Mr. Rakshit Hargave, CEO of Birla Opus Paints, said, “Our new Paint Studio in Hyderabad is not just a retail space, it’s an experience center for your painting needs. From cutting-edge technology to locally inspired shade palettes, we are creating a space where customers and professionals alike can explore, experiment, and express. This studio reflects our commitment to transforming the way India engages with paints, making the painting journey more personalized, immersive, and inspiring.”
Each and every Birla Opus Paint Studio acts as a hub for the Architects and Interior Designers with a dedicated workspace for them with resources, samples and expert support allowing professionals to collaborate and create with ease. The experience centres will also offer painting services through our Paint Craft Painting service, while each Paint Studio will also feature shades inspired by local culture, heritage, and architecture.
Birla Opus Paint Studio Address:
Survey No 129, Renault, 35/D1, Road No. 12, Anand Banjara Colony, Banjara Hills, Hyderabad, Telangana 500034
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About Birla Opus Paints:
Birla Opus Paints, housed under Grasim Industries, Aditya Birla Group’s flagship firm, offers Decorative Painting Solutions to consumers in India. Launched in 2024, Birla Opus Paints has a complete portfolio featuring a range of superior products across categories like interiors, exteriors, waterproofing, enamel paints, wood finishes, and wallpapers. With six manufacturing plants spread across India, Birla Opus Paints is well positioned to be amongst the market leaders in the decorative paints category. The brand aims to inspire people to turn their surrounding spaces into their very own masterpiece.
