Yamaha Opens New ‘Blue Square’ Outlets in Hyderabad
India Yamaha Motor (IYM) Pvt. Ltd. announces the opening of its new state-of-the-art “Blue Square” outlets in Hyderabad. Launched under the banner of “Ace Motors” in Attapur (2700 Sqft), and “Raghavendhra Motors” in R C Puram (1475 Sqft), these new Blue Square outlets are designed to offer an exclusive and personalised experience to Yamaha customers across end-to-end sales, service, and spares support.
Yamaha, through these exclusive Blue Square showrooms, aim to provide its customers with a gateway into the world of Yamaha Racing. Every section of these premium outlets is built to impart a sense of pride, in being associated with a global brand with strong roots in international motorsports. Driven by this philosophy, it has allowed the brand to instantly connect with its customers through ‘Blue’, the representation of the Yamaha’s proud racing legacy and ‘Square’ that symbolises a platform created especially for customers to connect with the brand and its ‘exciting, sporty and stylish’ range of products.
In addition to providing industry-leading sales and support, these blue square outlets also serve as a community platform for the Blue Streaks riders, allowing Yamaha customers to ride and engage with other riders.
While Yamaha’s maxi-sports AEROX 155 scooter is exclusively sold through Blue Square showrooms, these premium outlets also showcase the updated 2023 line-up of the YZF-R15 V4 (155cc), YZF-R15S V3 (155cc), MT-15 V2 (155cc); Blue-Core Technology-enabled models such as FZS-Fi Version 4.0 (149cc), FZS-Fi Version 3.0 (149cc), FZ-Fi Version 3.0 (149cc), FZ-X (149cc), and scooters like Fascino 125 FI Hybrid (125cc), Ray ZR 125 FI Hybrid (125cc), Ray ZR Street Rally 125 FI Hybrid (125cc). Delivering on the promise of proving a more comprehensive experience, these premium Blue Square outlets also have the latest Yamaha genuine accessories, official apparel, and Yamaha genuine spare parts on display and sales for customers.
With these newly launched outlets, Yamaha now has 8 Blue Square outlets operational in Hyderabad and more than 180 Blue Square showrooms across India, covering Tamil Nadu, Pondicherry, Karnataka, Kerala, Andhra Pradesh, Jharkhand, Orissa, Assam, Chhattisgarh, Bihar, Madhya Pradesh, Maharashtra, Gujarat, Jammu & Kashmir, Delhi, Rajasthan, and other North-Eastern States.
