Magic Moments Vodka and 8 PM Premium Black Whisky are all set to bring Badshah live in Hyderabad in association with Percept Bollyboom

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Badshah, with his tour “The Paagal”, is performing in 8 cities  
Hyderabad, 27 January 2023: Get ready to pull up your party socks as Magic Moments Vodka and 8 PM Premium Black Whisky from the house of Radico Khaitan are bringing Badshah’s “Paagal” tour to 8 cities. Both Radico Khaitan’s premium liquor brands are collaborating with Percept’s Bollyboom musical festival, which will make you groove on the upbeat tunes of his Punjabi hits.
Starting with Mumbai on December 24th, 2022, Badshah will perform in Hyderabad on January 28th, Kolkata on February 5th, Gurugram on February 18th, Ahmedabad on February 25th, Pune on March 4th, and Guwahati on March 11th.
The last performance of Badshah’s tour will be held in Bangalore on March 18th.
Commenting on this collaboration with the “Paagal” tour of the leading Punjabi singer, Mr. Amar Sinha, COO, Radico Khaitan said, “We are thrilled to be associating with Bollyboom to present Badshah’s ‘The Paagal Tour’. His peppiness and vibrancy aptly resonate with the ethos of our partnering brands, Magic Moments and 8 PM Premium Black.  With this association, we mark the onset of a musical extravaganza and a long-lasting partnership with Percept and Bollyboom.” Amar Sinha, Chief Operating Officer, Radico Khaitan Ltd.
He further added, “Partnering with events is a prominent way to create visibility for us. After working on numerous music tours with different artists, we have understood that musical events always play in our favour as our target group is right there. It gives an opportunity to promote our brands among the youngsters while they enjoy the beats of the music by their favourite artists. For instance, we have a great history of hosting Sunburn events across the country, where we got fantastic customer responses. With Badshah’s first show being a hit, we hope to witness such a response in all the upcoming shows planned across eight cities.”

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