Kotak Mahindra Bank Limited (KMBL or Kotak) today unveiled a comprehensive multimedia campaign, spanning television, digital, print, outdoor, cinema, and social media platforms, for its flagship offering, ActivMoney. The promotional campaign, featuring cinematic heavyweights Ranveer Singh and Keerthy Suresh, underscores the advantageous features of ActivMoney, such as the offer of Fixed Deposit (FD) style interest rates of up to 7%* p.a. for deposits for up to 180 days, coupled with the flexibility of penalty-free withdrawals anytime. The TV commercial forms the centrepiece of this campaign, with Ranveer Singh and Keerthy Suresh portraying a couple who actively participate in their financial planning. The ad captures their debate, showcasing their struggle to identify a savings account that fulfils the unique needs of each partner. This debate is elegantly resolved by ActivMoney, which provides the double advantage of a high FD-like interest rate and the liberty to access funds as required without any penalty. This resonates with the couple's need for a balance
