Flash online sales back in focus thanks to Amazon, Snapdeal day-long discounts

Hyderabad, Nov 11: The e-commerce retailers Amazon and Snapdeal on Tuesday kick-started their day-long discount sales and offers on products across segments. Amazon is offering the ‘Appiness Day’ sale, while Snapdeal started its #SnapdealSavingsDay sale at 7 a.m. on Tuesday. Customers, who use the Amazon app to shop online, have a chance to win 11 months of free shopping worth Rs. 11,000 per month. The sale also includes cash-back offers and discounts across segments. Meanwhile, Snapdeal's sale is offering products across segments like electronics, fashion, and home appliances with cash-back offers in the range of 5% to 10%. It is also offering Rs. 50 cash-back for every purchase through its app. The day-long shopping festivals has put the focus back on controversial flash sales that found themselves in the spotlight last month. Last month, Snapdeal had claimed that it clocked sales of Rs. 1 crore per minute on October 6, while its rival Flipkart, which appears to be sitting out this time, had claimed similar numbers thanks to the Flipkart Big Billion Day sale.