Myntra's 'End Of Reason Sale' From Jan 3-5
Flipkart owned online fashion portal Myntra has announced EORS (End of Reason Sale) with crazy offers to be held between 2017 January 3rd to 5th.
Amazon India, already scheduled its end of season sale between December 28-30. Keeping in view of this, Myntra strategically shifted its EORS to January. After demonetisation, the growth rate of Myntra has dropped to 60% and expecting a swung back in coming months.
Around 1800 brands are taking part of the sale with 50-80% discount offers. Myntra expecting that this event would acquire 5-6 lakh new customers for it.
Flipkart also planning to relaunch its own fashion category. Flipkart, Myntra and Jabong, the triumvirate has a 65-70% stake in the online fashion market.
Myntra's CEO Ananth Narayanan told “It would be the biggest fashion sale after demonetization. We are planning to register twice the sales of our last EORS event which held in July 2016.”
“We hope to acquire 5 to 5.5 lakh new consumers transacting on our platform after the completion of EORS. Our repeat rates are around 80%,” he added.