Robo 2.0 - Most expensive first-look event ever in India

Superstar Rajinikanth's Robo 2.0 pre-look poster was unveiled yesterday by the makers. The poster received a good response for Shankar creativity in Title logo and unveiling Akshay Kumar's baddie look intelligently in this poster. The official first look poster will be released at Yash Raj studios in Mumbai on November 20th at 5pm. It was known that this first look launch event is the most expensive event ever in India for first look launch until now. It was said to cost 6 crores alone for this Mega event which will be held in three more days. The reason behind this costliest first look launch is the makers don't want to compromise in promoting a film which was made with a 350 crores budget for less amount, they want to give a wider reach to the film with their promotions as well which made them to take this decision. Even the teaser, trailer, and audio launch will also be done in a similar manner in coming days. Interim, the audience can watch the event live on youtube channel of Lyca Productions. So let's wait three more days to experience this grand first look launch event.