Shaadi.com 'cares' for marital social issues

New Delhi, May 1: Matchmaking service Shaadi.com has launched Shaadi Cares, a social initiative that aims to right every wrong in relationships and marriages. The initiative aims to tackle issues related to dowry and domestic violence. To tackle issues related to dowry, www.shaadi.com has simultaneously launched its ‘How much dowry are you worth?’ online social initiative (http://www.shaadicares.org/calculate-dowry/). The company’s endeavour will be to educate responsible citizens by revealing shocking findings - the untimely death of over 8,000 women (National Crime Records Bureau data)every year due to the evils of dowry. After the success of Angry Brides (url: https://apps.facebook.com/angrybrides/) online game in 2012, Shaadi.com decided to strengthen its commitment towards social responsibility, and thereby announced Shaadi Cares. “Being a leader in the online matchmaking industry, Shaadi.com strives to play a positive role in directly helping victims of martial abuse. Through Shaadi Cares, we also aim to leverage our platform to raise awareness among our 30 million members about how marriage can and should be about ‘together for good’,” Mittal siad. The initiative went live on April 29.