The Trinamool Congress (TMC) has launched a new campaign named 'India Wants Mamata Didi' ahead of the 2024 Lok Sabha election, similar to its 'Bangla Nijer Meyeke Chay' (or Bengal Wants Its Own Daughter) promotion during the state assembly elections last year. The campaign's goal is to mobilise public opinion in order for Bengal Chief Minister Mamata Banerjee to become India's first Bengali Prime Minister in 2024, when she will finish four decades in electoral politics. TMC intends to interact with people across the country as part of the digital campaign and bring its achievements to the rest of India. On the occasion, a new website was also launched.
