Algeria Bets Big on Tourism with Sahara Desert Attractions
Algeria, the largest country in Africa, is unveiling its vast Sahara Desert to the world as it embarks on an ambitious journey to become a major global tourist destination. After decades of a self-reliant policy that kept international visitors at bay, the Algerian government is now advancing with a comprehensive plan to revitalize its tourism sector.
A significant 83% of Algeria’s landmass is occupied by the Sahara Desert, which was once perceived as a perilous terrain for travelers. Tourists hesitated to visit due to the inhospitable environment, where venturing without guidance could mean getting lost and facing fatal consequences. However, recent governmental initiatives have instilled new enthusiasm among international tourists.
As part of its strategy, the Algerian government launched the “Tourism Development Master Plan 2030” aiming to transform the nation into a key tourist hub. A major step in this direction was the introduction of a “visa on arrival” policy in January 2023, specifically facilitating foreign tourists wishing to explore the Sahara. This measure has significantly boosted tourist arrivals, with approximately 3.3 million visitors recorded in 2023. Among them, 2.2 million were international tourists—reflecting a 65% increase over the previous year. According to Reuters, Algeria's target is to attract 12 million international visitors by 2030.
At the heart of Algeria’s tourist appeal lies Tassili n'Ajjer National Park, situated in the Sahara Desert. Recognized as a UNESCO World Heritage Site, this park is celebrated for its surreal sandstone formations resembling petrified forests. It houses around 15,000 prehistoric paintings and carvings dating back to 10,000 BCE, offering a vivid depiction of ancient lifestyles and wildlife. These artworks have earned the park the distinction of being one of the world's largest open-air museums.
Tourists embarking on desert expeditions are guided by experienced members of the Tuareg community. Known for their traditional lifestyle and exceptional hospitality, the Tuareg guides offer visitors a unique cultural immersion. Algeria is also planning to expand direct flight services from various European capitals to accommodate growing interest. At the same time, efforts to enhance border security are underway to ensure a safe and stable environment for travelers.
Beyond the Sahara’s wonders, Algeria’s Mediterranean coastline and Roman ruins further enrich its appeal. The government believes this dynamic tourism strategy will significantly contribute to the nation’s economic growth.