Adipurush, the highly anticipated film, has found itself mired in controversy following a recent pre-release event held in Tirupati. A video capturing director Om Raut planting a friendly kiss on Kriti Sanon's cheek and sharing a warm hug, along with his well-wishes, within the premises of the Tirumala temple, has gone viral on social media. The footage has sparked outrage among numerous netizens who have deemed it inappropriate behaviour. Reacting to the issue, the head priest of Hyderabad's renowned Chilkur Balaji Temple Rangarajan has also voiced strong objections against Om Raut and Kriti Sanon's actions at Tirumala. The priest has denounced their conduct as obscene and claimed that it has disrupted the sacredness of the temple. He emphasized the need for rules of devotion and thought, stating that even married couples visiting the hill will maintain a respectful mindset and avoid any inappropriate thoughts. Rangarajan strongly criticized public displays of hugging and kissing in such sacred surroundings, considered as outrageous
