Hyderabad: In a momentous celebration of the 100th birth anniversary of Nandamuri Tarakarama Rao (NTR), renowned actor and founder of the Telugu Desam Party (TDP), festivities are underway worldwide. NTR's legacy, which brought fame to the Telugu people, has now taken center stage on the digital screens of the esteemed New York Times Square in the United States. From midnight last night until midnight tonight, a captivating ad featuring NTR has been captivating viewers in the iconic Times Square. This digital display showcases various memorable characters from NTR Rama Rao's illustrious career, paying tribute to his exceptional contributions to the film industry. To ensure maximum visibility, the ad will be showcased for 15 seconds every four minutes throughout the day. This remarkable announcement has been meticulously organized under the patronage of NRI TDP, further emphasizing the global reach and influence of NTR's enduring legacy.