Sony Introduces Three New High-Performance G Lenses to Full-Frame Lens Series
- New 50mm, 40mm and 24mm introductions combine Incredible Image quality and Intuitive Operability
2. Beautiful bokeh for broad expressive capability
3. Different Focal distances for enhanced imagery in different situations
4. High operability and reliability with focus hold button
5. Fast, precise and quiet autofocus for superlative experience
New Delhi: Sony India today announced three outstanding G Lenses™ adding to its impressive E-mount line-up FE 50mm F2.5 G (model SEL50F25G), FE 40mm F2.5 G (model SEL40F25G) and FE 24mm F2.8 G (model SEL24F28G). All three lenses are designed to deliver high image quality and beautiful bokeh in a lightweight and compact design, perfect for photographers and videographers alike who strive for standout shots and easy mobility. When paired with a Sony full-frame camera or APS-C, all three lenses boast high resolution, intuitive operability and fast, precise and quiet autofocus capabilities. The lenses have been introduced as the perfect set for photo and video for a wide range of uses including snap shooting, portraiture and landscape shots.
“At Sony we believe that constant innovation is the key to produce the tools that creators need to capture the beauty and emotions” said Mukesh Srivastava, Digital Imaging Head at Sony India. “With superb resolution and mesmerising bokeh, packed in a compact and sophisticated design, the FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G enable users to experience the joy of owning lenses that capture different perspectives of the same scene”.
1. High resolution in a compact design for breath-taking images
The FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G deliver the high image quality of a G Lens, whilst being compact and lightweight. The image quality is achieved by state-of-the-art optics using aspherical elements and ED (Extra-low Dispersion) glass elements[1], delivering high resolution and suppressing colour fringing. The aspherical elements ensure high resolution performance in every corner of the image, even from the widest aperture with shallow depth of field. Enjoy shooting in high resolution using a compact design.
The three prime lenses
deliver a focal length perfect for any shoot. With the 50mm best for portraits, the 40mm optimal for still or movie snap shooting, and the 24mm ideal for landscapes, their intuitive operability and superb build quality makes them a fantastic set of three. The three lenses are of the same size (68mm diameter x 45mm), have the same filter diameter (49mm) and are almost the same weight (FE 50mm F2.5 G 174g, FE 40mm F2.5 G 173g and FE 24mm F2.8 G 162g) and internal focus making the lens interchange easy – even when using a gimbal. They feature the same stylish exterior design, but focal lengths are clearly marked for quick switches.
2. Beautiful bokeh for broad expressive capability
The stunning bokeh of the G lens is achieved with the optimisation of a circular aperture and is delivered at the widest point of each lens (FE 50mm F2.5 G F2.5 at 50mm, FE 40mm F2.5 G F2.5 at 40mm and the FE 24mm F2.8 G F2.8 at 24mm).
3. Different Focal distances for enhanced imagery in different situations
The 50mm angle of view being perfect for portraits and snap shooting stills or movies, the FE 50mm F2.5 G has a minimum focus distance of 0.35m (AF) / 0.31m (MF) and maximum magnification of 0.18x (AF) / 0.21x (MF), meaning it is ideal for a variety of scenes and objects. The FE 40mm F2.5 G 40mm angle of view is ideal for snap shooting stills or movies with a minimum focus distance of 0.28m (AF) / 0.25m (MF) and maximum magnification of 0.20x (AF) / 0.23x (MF). Particularly for movie shooting, 40mm is the preferred angle of view as it corresponds to the natural field of vision and for stills. 40mm allows subjects to stand out against backgrounds. With a wide 24mm angle of view, the FE 24mm F2.8 G lens is perfect in situations where the background is included, such as gimbal or selfie shooting with a grip attached. With a minimum focus distance of 0.24m (AF) / 0.18m (MF) and maximum magnification of 0.13x (AF) / 0.19x (MF), you can also shoot close-ups with a blurred background.
4. High operability and reliability with focus hold button
Despite their compact size, the lenses feature a focus hold button, focus mode switch, aperture ring, and Aperture click switch for ideal operability. The focus hold button is customisable from the camera menu and can be assigned a function that the user prefers. The aperture ring provides a more intuitive and direct feel, compared to operating the aperture from the camera body when shooting either stills or movies. The aperture also provides switchable click stops that can be turned off for movie shooting using the aperture click switch. Furthermore, with Linear Response MF, the focus ring responds precisely and linearly when focusing manually so control feels immediate and intuitive, directly reflecting the intent of the photographer and allowing delicate focus adjustments. The aluminium exterior and engraved Sony logo ensure a premium, sophisticated finish as well as increased strength and durability. Conveniently, the diameter of the filter threads on the hood and the lens barrel are equal[2] (49mm), allowing the same cap and filter to be attached to both the hood and the lens barrel. The lenses are also designed to be dust and moisture resistant[3] to ensure usability in any outdoor environment.
5. Fast, precise and quiet autofocus for superlative experience
The FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G feature two linear motors to deliver fast, precise autofocus (AF) with excellent tracking performance which is maintained despite instantaneous changes in subject motion - making the lens ideal snapping moving subjects. The AF is also quiet, so works for both still and movie shooting.
Price and Availability
The new FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G lens will be available across all Sony Centers, Alpha Flagship stores, www.ShopatSC.com portal and major electronic stores across India from 19th April 2021 onwards.
| Model | MRP. (in INR) | Availability |
| FE 50mm F2.5 G | 66,990/- | 19th April 2021 onwards |
| FE 40mm F2.5 G | 66,990/- | 19th April 2021 onwards |
| FE 24mm F2.8 G | 66,990/- | 19th April 2021 onwards |
