Tata Motors launches its iconic flagship SUV – the all-new Safari

22-02-2021 Mon 15:32

  • Tata Motors launches its iconic flagship SUV – the all-new Safari
  • Available at a starting price of INR 14.69 lakhs for the 6/7 seater version
  • Introduces the expressive Adventure persona
Mumbai, February 22, 2021: Tata Motors, India’s leading automotive brand, today launched its premium flagship SUV – the all-new Safari. An arresting design, unparalleled versatility, plush and comfortable interiors, and powerful performance of the Safari perfectly cater to the modern, multifaceted lifestyle of the new age SUV customers and their desire for the perfect combination of prestige and sophistication along with expression and thrill. The new Safari is now available for purchase at your nearest Tata Motors dealership at a starting price of INR 14.69 lakhs  (ex-showroom Delhi)  for the 6/7 seater.

Tata Motors also unveiled the ‘Adventure’ persona of the Safari with an expressive and rugged look offering more options for customers to select the SUV that best matches their personality. The Adventure persona will be available in a distinct Tropical Mist colour, inspired by the rich and diverse flora present across the vibrant landscapes of our country

Speaking on the launch of the new Safari, Mr. Guenter Butschek, MD and CEO, Tata Motors said, “The Safari as our new flagship is connecting the aspirations of the discerning and evolved SUV customers. It tops the ‘New Forever’ range of cars and SUVs launched in 2020 and marks another milestone in Tata Motors’ strategic transformation. The new Safari is an impressive endorsement of our stated intend of enhancing presence in the faster growing market segments. Its exceptional build quality and premium finish, power, and performance augment the brand’s iconic legacy and amplify the key traits of the ‘New Forever’ range - safety, style, drivability, and best-in-class features. We will make the Safari rule the Indian roads once again.”

Mr. Shailesh Chandra, President – Passenger Vehicles Business Unit, Tata Motors, said, “Safari had introduced India to the SUV lifestyle and in its contemporary avatar, the new Safari is in-sync with the multifaceted lifestyles of today’s SUV customer. With its plush interiors, state-of-the-art connectivity, and premium features, the Safari not just blends in but ups the lifestyle quotient several notches higher. With the introduction of the ‘Adventure’ persona, customers have more choice to select the Safari that best complements their individual personality to ‘Reclaim Your Life’.”  

The Safari is extremely versatile, delivering great comfort and assurance, be it intra city commute, expressway cruising or the un-explored paths in the hinterland. With a powerful 2.0 liter turbocharged Kyrotech engine and its 2741 mm wheelbase, the Safari will come with signature Oyster White Interiors paired with the Ashwood finish dashboard, a majestic panoramic sunroof, along with 6 and 7-seater options, which will come with an 8.8-inch floating island infotainment system.

As with all Tata Motors products, the Safari consists of a variety of safety features such as all-disc brakes, an electronic parking brake, and an advanced ESP with 14 functionalities. Coupled with the Boss Mode providing enhanced ride comfort, the Safari sure does give the executive customers a living room style ride experience. Furthermore, the vehicle will be available in additional colour options of Daytona Grey, Tropical Mist, and Orcus White along with the signature Royal Blue.

Taking the style quotient a little higher, the newly introduced ‘Adventure’ persona will come with R18 black tinted charcoal grey machined alloys and an all piano black finish in its grille, roof rails inserts, outer door handles along with a Safari mascot placement on the bonnet. On the interiors, the ‘Adventure’ persona looks plush with signature earthy brown interiors, dark chrome interior accents on air vents, knob, switches, inner door handle, and instrument cluster along with a piano black interior pack on the steering wheel, grab handles, floor console frame, and IP mid pad finisher. The all-new Safari will be available in nine variants, starting from XE and going up to the XZA+.

In its new avatar, the Safari takes forward the brand’s rich legacy by combining Tata Motors’ Impact 2.0 design language with the proven capability of OMEGARC, the architecture derived from the renowned D8 platform from Land Rover - the gold standard of SUVs worldwide. The OMEGARC, architecture has already proven its mettle with the success of the Harrier.

SUVs is the fastest growing passenger vehicle segment in the country and the new Safari will accelerate the momentum gained by the company’s consistently growing SUV sales which have resulted in a growth of 20% YTD when compared to the same period last year.

In a challenging year, Tata Motors has exhibited a stellar performance in the passenger vehicles market last year, by clocking in over 23,000 unit sales every month successively from October 2020. Furthermore, in Q3FY21, the Tata Motors PV business posted its highest sales in the last 33 quarters. The rising demand can be attributed to the BS6 range, which was launched last year, under the New Forever philosophy of the company. Demand was visible across all products of the New Forever range, including the premium hatchback Tata Altroz and the BS6 Harrier, which stole the show.


More Press Releases
Telangana Covid Vaccination update as on 06.03.2021
1 day ago
‘Asian Paints Where The Heart Is’ Season 4 kicks-off with Music Maestro Shankar Mahadevan’s Sprawling Holiday Home
1 day ago
Alia Bhatt’s new mantra in life is to ‘Take It Light’ with Cadbury Perk
1 day ago
తెలంగాణ ప్రభుత్వాన్ని అభినందించిన కేంద్ర హౌసింగ్, అర్బన్ ఎఫైర్స్ సెక్రటరి
1 day ago
Goddess Nayanatara appears on Star Maa this Sunday
1 day ago
India Science Research Fellowship (ISRF) 2021 announced
1 day ago
Telangana Covid Vaccination update as on 05.03.2021
2 days ago
శాంతి స్ధాపన కోసం రోటరీ ఇంటర్నేషనల్ కృషి అభినందనీయం: ఏపీ గవర్నర్ బిశ్వ భూషణ్ హరిచందన్
2 days ago
Amrita School of Engineering Announces AlgoQueen Programming Contest for Girls
2 days ago
MG launches ‘‘WOMENTORSHIP’ to support social women entrepreneurs
2 days ago
PayPal India launches Unity Bloom with WSquare
2 days ago
Samantha Akkineni urges everyone to Upgrade to Clean Nutrition with OZiva
2 days ago
We need to ensure good nutritional status of tribal people: Governor Tamilisai
2 days ago
Finolex Cables strengthens its FMEG portfolio!
2 days ago
హస్తకళాకారుల ఉన్నతికి కేంద్ర రాష్ట్ర ప్రభుత్వాల విభిన్న కార్యక్రమాల అమలు: లేపాక్షి నిర్వహణా సంచాలకులు లక్ష్మినాధ్
2 days ago
Paytm offers rewards up to Rs. 1000 on mobile recharges, launches referral scheme to get assured cashback of Rs. 100
2 days ago
తెలంగాణ సీఎస్ ను కలిసిన ఈస్తోనియా అంబాసిడర్
2 days ago
DRDO conducts successful flight test of Solid Fuel Ducted Ramjet
2 days ago
Present increase in platform ticket prices at some stations is a "Temporary" measure
2 days ago
KFC India launches all-women restaurant in Hyderabad
2 days ago
Union Minister Prakash Javdekar receives his first shot of COVID19 vaccine
2 days ago
PM pays tributes to Biju Patnaik on his birth anniversary
2 days ago
CM KCR visits Sri Lakshmi Narasimha Swamy Temple, Yadadri
3 days ago
ఈనెల 7న మొజమ్ జాహి మార్కెట్ ఆవరణలో “గుల్దస్తా” సంగీత కార్యక్రమం
3 days ago
Telangana Covid Vaccination update as on 04.03.2021
3 days ago
Advertisement
Video News
Bullock cart Gifted to groom by bride parents
వరుడికి కానుకగా ఎండ్లబండి.. పెట్రో ధరల పెంపునకు నిరసనగా కాదు సుమా!
6 minutes ago
Advertisement 36
Viral Video of a Lawyer who Take Melas on Live
జూమ్ కాల్ ఆన్ లో ఉండగా భోజనం లాగించేసిన న్యాయవాది... సొలిసిటర్ జనరల్ సరదా కామెంట్స్.. వీడియో ఇది!
18 minutes ago
Gutha Sukender Reddy Hospitalised
ఛాతీ నొప్పితో ఆసుపత్రిలో చేరిన తెలంగాణ శాసనమండలి చైర్మన్ గుత్తా
36 minutes ago
Woman Cheated Old Man In the name of marriage
పెళ్లి చేసుకుంటానని నమ్మించిన మహిళ.. కోటి రూపాయలు సమర్పించుకుని మోసపోయిన వృద్ధుడు!
48 minutes ago
Acharya First Song on 11th
మెగా ఫ్యాన్స్ కు గుడ్ న్యూస్... మహాశివరాత్రి సందర్భంగా 'ఆచార్య' నుంచి తొలి సాంగ్!
53 minutes ago
YS Jagan Ex Adviser PV Ramesh Responds about his tweet
రాజకీయ దుమారం రేపుతున్న జగన్ మాజీ సలహాదారు పీవీ రమేశ్ ట్వీట్
1 hour ago
Entry into Tamilnadu with E pass Only
పెరుగుతున్న కరోనా కేసులు... తమిళనాడు కీలక నిర్ణయం!
1 hour ago
Kruti Shetty bags a film in Tamil
సినిమా కబుర్లు.. సంక్షిప్త సమాచారం 
1 hour ago
Twist in Ramesh Jarkiholi sex CD scandal
కర్ణాటక మాజీ మంత్రి రమేశ్ జార్కిహోళి లైంగిక వేధింపుల కేసులో మలుపు!
1 hour ago
Fake Preasts Cheats Women in Nirmal Dist
మహిళను నమ్మించి, రూ. 21 లక్షలు నొక్కేసిన కోయ పూజారులు!
1 hour ago
Carolina Marin Defeats PV Sindhu One More Time
కరోలినా మారిన్ చేతిలో మరోసారి ఓడిన పీవీ సింధు!
1 hour ago
APJ Abdul Kalam Brother Thiru Mohd Muthu Meera Maraikayar passes away
మాజీ రాష్ట్రపతి అబ్దుల్ కలామ్ పెద్దన్న కన్నుమూత
1 hour ago
India Becoms world Leader in Vaccine Says US Scientist
మహమ్మారి నుంచి ప్రపంచాన్ని కాపాడుతున్న ఇండియా!: పొగడ్తల వర్షం కురిపించిన యూఎస్ శాస్త్రవేత్త1
1 hour ago
Clashes broke out in Bhainsa in Nizamabad district
భైంసాలో మళ్లీ చెలరేగిన ఘర్షణలు.. కత్తులతో వీధుల్లో అల్లరి మూకల హల్‌చల్.. ఇద్దరు విలేకరుల పరిస్థితి విషమం!
2 hours ago
France Billioneer Oliver Dassault Died in Helicopter Crash
హెలికాప్టర్ కూలిన ఘటనలో ఫ్రెంచ్ బిలియనీర్ ఓలివర్ దస్సాల్ట్ దుర్మరణం!
2 hours ago
Discount for New Car if Old one Goes Scrapage
స్క్రాపేజ్ పాలసీ ప్రకారం పాత కారును తుక్కుగా వదిలేస్తే, కొత్త కారుపై తగ్గింపు ధర: నితిన్ గడ్కరీ
2 hours ago
Special Quota for Train Travelers to Tirupati in Tirumala
తిరుమలలో ఐఆర్సీటీసీ కోటా... రైల్లో వెళితే సులువుగా దర్శనం!
2 hours ago
Maganti Babu son Ramji died in Hospital
టీడీపీ నేత మాగంటి బాబు కుమారుడు రాంజీ కన్నుమూత
2 hours ago
Roja plays Kabaddi in Chittoor district
కబడ్డీ... కబడ్డీ... అంటూ రోజా సందడి... వీడియో ఇదిగో!
10 hours ago
Mamata Banarjee challenges BJP top brass
ఎవరు బాగా ఆడతారో రండి తేల్చుకుందాం: బీజేపీ నేతలకు మమతా సవాల్
10 hours ago