Bhumi Pednekar and UNESCO Join Whisper(R)’s mission to Keep Girls In School

18-02-2021 Thu 16:47

Hyderabad, 18 February 2021: Whisper®, India’s leading feminine care brand has come together with UNESCO in a breakthrough partnership to raise awareness and educate girls on Menstrual Hygiene Management under its flagship programme #KeepGirlsInSchool. In an effort to help young girls achieve their full potential, the movement begins with shedding light on the impact of 2.3 Crore girls dropping out of school - leading to 2.3 Crore unfulfilled dreams - due to lack of period education and protection. Bhumi Pednekar, a strong believer in empowering young girls, continues to be a part of the movement, championing the cause of making menstrual hygiene a priority in India.

Studies have shown that even today, 71% of adolescent girls in India remain unaware of menstruation till they get their first period. This affects their confidence and self-esteem adversely, leading to 2.3 crore adolescent girls dropping out of school every year, at the onset of the puberty. In addition to this, the ongoing pandemic has led to the closure of schools and lack of structured learning process, making these girls even more vulnerable to dropping out. According to the UNESCO, the global pandemic has impacted 74 crore* schoolgirls, and could severely affect their return to school. Whisper®️ and UNESCO believe that when supported with education, these young girls are empowered to reach their full potential, achieve their dreams and make a positive difference in the world as strong women.

Last year, Whisper®️ launched the #KeepGirlsInSchool movement, mobilizing support across touchpoints which impacted over 40 Lakh school girls and drove awareness among 2.5 Crore people in India.

To bring to light the struggles of young girls as they reach puberty, Whisper®️ and UNESCO released a heartwarming film that illustrates the journey of the playful innocence of a schoolgirl with boundless dreams coming to a grinding halt due to the lack of period education and protection. The film underscores the importance of empowering young girls to achieve their full potential and not let periods get in the way of 2.3 Crore dreams. The campaign seeks to drive a positive change through the collective efforts of multi-stakeholder initiatives and influential voices to ensure that every girl can complete her school education and fulfill her dreams. It urges people to be the agents of change and join the movement by making a mindful choice as every purchase* of Whisper®️ pads helps #KeepGirlsInSchool.
 
Continuing to share her support for the cause, Bhumi Pednekar said, “For the past one year I have been working closely with Whisper to drive awareness on the importance of menstrual hygiene education and protection. This gave me an understanding of the on-ground reality of crores of girls who drop out of school and unfortunately give up on their dreams of becoming a pilot, doctor, teacher, designer, etc. Every girl in India should be able to complete her education like I did and not have to drop out just because of periods. I strongly believe that empowering young girls with menstrual education and protection will give them wings to transform into leaders of tomorrow. It is great to see that Whisper and UNESCO are enabling this change at a ground level, which will not only accelerate the cause but also encourage wider participation. I urge everyone to come forward and be part of the #KeepGirlsInSchool movement.”

Emphasizing UNESCO’s commitment to right to Education, Eric Falt, Director and UNESCO Representative to Bhutan, India, Maldives and Sri Lanka, said, “During puberty and the start of menstruation, a girl’s confidence and self-esteem can be affected in many different ways, sometimes even leading to her dropping out of school. UNESCO and Whisper are on a mission to change that. The #KeepGirlsInSchool initiative builds on our strong commitment to ensuring everyone’s fundamental right to education. Investing in girls’ education is an investment for society as a whole.”

Sharing her thoughts on the movement, Chetna Soni, Senior Director & Category Head, P&G Indian Subcontinent, Feminine Care, said, “Whisper believes in empowering girls and women to unleash their confidence and ensure that nothing comes in the way of achieving their dreams. With this mission, we continue to challenge the barriers surrounding menstrual hygiene through education and multi-stakeholder engagement to advocate for change. To widen the impact, we are delighted to be joining hands with UNESCO to further our force for female good movement #KeepGirlsInSchool. We strongly believe that we all have a role to play in breaking menstrual stigma and normalizing periods so nothing can come in the way of girls fulfilling their dreams and achieving their full potential.”

Chetna further added, “Since the past 30 years Whisper has worked at the grassroots level to raise awareness about menstrual hygiene. We’ve educated more than 4 Crore girls on periods and their hygienic management through our Mother Daughter menstrual hygiene awareness program. We are committed to empowering girls with puberty education and quality protection and pledge to impact another 2.5 Crore girls over the next three years.”

Whisper®️, hand-in-hand with UNESCO, stands strong as a force for female good to improve the lives of young girls and achieve 100% menstrual hygiene adoption in India. To raise awareness on the importance of period education, Whisper is also rallying a nationwide movement to include menstrual hygiene education as part of school curriculum. Every girl in school is a step towards empowering her to achieve her dreams.

Watch the campaign film  here


More Press Releases
Telangana Covid Vaccination update as on 03.03.2021
5 hours ago
B.Tech Admissions 2021 Open at Amrita Vishwa Vidyapeetham
6 hours ago
DRU GOLD, trusted gold recycling brand from Hyderabad goes on massive expansion spree with new stores
6 hours ago
Chief of the Air Staff (CAS) visit to Sri Lanka
9 hours ago
Governor Tamilisai calls for campaign to motivate people for vaccination
9 hours ago
Zee Telugu Celebrates International Women’s Day with ‘Maguva, Lokaniki Telusa Nee Viluva’
10 hours ago
‘Go Extra’ campaign reaches truck fleets and drivers through on-ground events at key transport hubs
10 hours ago
Jaguar land Rover retailer network gears up for launch of the all-electric Jaguar I-Pace in India
10 hours ago
Tata Motors launches the Signa 3118.T, India’s first 3-axle 6x2 truck
10 hours ago
Tide to hire 300 for its Hyderabad global development center (GDC)
11 hours ago
Axis Bank launches WhatsApp Banking
12 hours ago
SBI Launches 2nd Edition of YONO Super Saving Days
12 hours ago
Renault Kiger makes a bold foray with more than 1100 pan India deliveries on the first day
13 hours ago
Optimize or Transform? TCS’ New Digital Suite Empowers Germany’s Mittelstand to Accomplish Both
14 hours ago
PM salutes all those working towards wildlife protection on World Wildlife Day
16 hours ago
Telangana Covid Vaccination update as on 02.03.2021
1 day ago
NASSCOM and Microsoft announce the AI Gamechangers program to accelerate AI led Innovation in India
1 day ago
Josh, India’s leading short-video platform, sets up Josh Studios
1 day ago
Flipkart expands grocery service to 50+ cities in India
1 day ago
Airtel fortifies its strong spectrum portfolio, Acquires 355.45 MHz spectrum for Rs. 18,699 Crores
1 day ago
Sony launches digital voice recorder PCM-A10 for supreme sound and superior recording
1 day ago
Andhra Pradesh Governor and Lady Governor receive first dose of Covid-19 vaccine
1 day ago
Historic! Six Hyderabad FC players called up for National Camp
1 day ago
PM inaugurates Maritime India Summit 2021
1 day ago
CM KCR makes courtesy call on Chief Justice Hima Kohli
2 days ago
Advertisement
Video News
New dimension in Karnataka minister scandal
కన్నడ మంత్రి రాసలీలల వీడియో వ్యవహారంలో కొత్త కోణం!
4 hours ago
Advertisement 36
Youth gets life on Post martem table in Karanataka
పోస్టుమార్టం చేయబోతుండగా బతికాడు... కర్ణాటకలో ఘటన!
4 hours ago
Sasikala announced she quits politics
రాజకీయాల నుంచి తప్పుకుంటున్నట్టు శశికళ సంచలన ప్రకటన
5 hours ago
RRR digital rights sold for a bomb
భారీ రేటుకి 'ఆర్ఆర్ఆర్' డిజిటల్ రైట్స్!
5 hours ago
Tomorrow onwards India and England fourth test
రేపటి నుంచి భారత్-ఇంగ్లండ్ చివరి టెస్టు... అదే పిచ్ అంటున్న రూట్!
5 hours ago
How to register for corona vaccine through CoWin Portal
కోవిన్ పోర్టల్ ద్వారా కరోనా వ్యాక్సిన్ రిజిస్ట్రేషన్ ఎలాగంటే..!
5 hours ago
Delivery Driver Catches Toddler Who Fell From 12th Storey
12వ అంతస్తు నుంచి పడిన చిన్నారి.. ఒళ్లుగగుర్పొడిచే వీడియో ఇది!
5 hours ago
CPI Narayana met Swami Swaroopanandendra in Visakha Saharada Peetham
విశాఖలో స్వరూపానందను కలిసిన సీపీఐ నారాయణ... ఇద్దరి మధ్య ఆసక్తికర చర్చ
6 hours ago
Actress Radhika Sarathkumar to contest election soon
శరత్ కుమార్ ఆదేశిస్తే ఎన్నికల్లో పోటీ చేస్తా: సీనియర్ నటి రాధిక
6 hours ago
Sajjala satires on TDP over Municipal Elections
నామినేషన్లు వేయడానికే మనుషులు దొరక్కపోతే ఇక శిబిరాలు ఎందుకు?: టీడీపీపై సజ్జల విసుర్లు
6 hours ago
MIM Ready to contest in Tamil Nadu Assembly Polls
తమిళనాడు ఎన్నికల బరిలోకి ఎంఐఎం.. డీఎంకేతో పొత్తుకు సై!
6 hours ago
Kohli joins the ongoing discussion about spinning tracks
పిచ్ ల గురించి పట్టించుకోం కాబట్టే మేం విజయవంతం అవుతున్నాం: కోహ్లీ
7 hours ago
Thats why i became target to them said rahul gandhi
అలా కోరుకున్న తొలి వ్యక్తిని నేనే.. అందుకే సీనియర్లకు టార్గెట్ అయ్యా: రాహుల్ గాంధీ
7 hours ago
Ganta Srinivasarao clarifies over Vijayasai Reddy comments
నాపై 100 సార్లకు పైగా ఇలాంటి వార్తలు వచ్చాయి... ఈసారి విజయసాయిరెడ్డే సమాధానం చెప్పాలి: గంటా
7 hours ago
10 Dead In Myanmar As Police Fire To Break Up Protests
మయన్మార్‌లో కొనసాగుతున్న నిరసన.. సైన్యం కాల్పుల్లో 10 మంది మృతి
7 hours ago
People with higher BMI causes corona virus heavy spreading
బీఎంఐ అధికంగా ఉన్నవాళ్లే కరోనాను ఎక్కువగా వ్యాప్తి చేస్తున్నారట!
7 hours ago
Congress senior leader Indira Shobhan quits congress
తెలంగాణలో కాంగ్రెస్‌కు మరో ఎదురుదెబ్బ.. షర్మిల పార్టీలోకి ఇందిరా శోభన్
7 hours ago
Most expensive tea available in Kolkata
ఇక్కడ ఒక కప్పు టీ రూ.1000!
8 hours ago
tdp vs ysrcp Tensions erupted in palamaner
పలమనేరులో వైసీపీ, టీడీపీ నేతల మధ్య ఘర్షణ.. మునిసిపల్ కార్యాలయంలోకి దూసుకెళ్లే యత్నం
8 hours ago
AAP Sweeps Delhi MCD Bypolls
ఢిల్లీ మునిసిపల్ కార్పొరేషన్ ఉప ఎన్నికల్లో ఆప్ స్వీప్.. బీజేపీకి ఘోర పరాభవం!
8 hours ago