Coca-Cola management reacts after Cristiano Ronaldo's snub affect its business
16-06-2021 Wed 20:28
On Tuesday, the beverage giant lost billions of dollars in market value after football star Cristiano Ronaldo placed aside two bottles of Coca Cola during a press conference and held up a water bottle instead.
Ronaldo was seen at a press conference putting Coca Cola bottles aside while sitting down for a media interaction, taking the brand name. He then reached for a bottle of water and said yes to it.
After this incident, in a matter of weeks, Coca-market Cola's value fell from $242 billion to $238 billion, a $4 billion drop.
The incident was captured on video and quickly went viral on social media.
Coca-Cola responded by saying that everyone is obligated to their drink preferences, citing different tastes and needs.
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